Privacy Policy

Last updated: November 2026

This Privacy Policy explains how AMC Academy Tech (“we”, “our”, “us”) collects, uses, stores, and protects your personal information when you use our website, training platform, or contact our team. We operate in accordance with the UK General Data Protection Regulation (UK‑GDPR), the Data Protection Act 2018, and other applicable privacy laws.

1. Data Controller & Corporate Entity

Data Controller: Apps Maritime Consultancy Ltd
Apps Maritime Consultancy Ltd is the Data Controller for AMC Academy Tech, AMC Academy Tech AI, and all related services. The company determines the purposes and means of processing personal data and is responsible for compliance with applicable data protection legislation, including the UK GDPR and Data Protection Act 2018.

Trading Names & Services:
AMC Academy Tech and AMC Academy Tech AI are products and service platforms operated by Apps Maritime Consultancy Ltd.

ICO Registration Reference: ZC236313

2. Information We Collect

We may collect the following categories of personal data:

• Identity data: name, email address, contact details.
• Account data: login credentials for the training platform.
• Training data: course enrolments, progress, assessment results, certification records.
• Corporate training data: company details, training requirements, attendance records.
• Technical data: IP address, browser type, device information, usage analytics.
• Communication data: enquiries, support messages, feedback.

3. Lawful Basis for Processing

We process your personal data under the following lawful bases (UK‑GDPR Article 6):

• Contract: to provide access to training programmes, LMS content, and certification services.
• Legitimate interests: improving our services, ensuring platform security, and preventing misuse.
• Legal obligation: maintaining certain training and certification records where required by law or industry standards.
• Consent: for marketing communications and non‑essential cookies, where you have explicitly opted in.

4. How We Use Your Information

Your information may be used to:

• Provide access to training programmes, course materials, and certification pathways.
• Track course progress, assessment results, and issue certificates or completion records.
• Deliver corporate training and maintain attendance and completion records for organisations.
• Respond to enquiries, provide technical and learner support, and manage your account.
• Improve our website, training content, LMS performance, and overall user experience.
• Monitor security, detect fraud, and prevent unauthorised access to our systems.

4A. AMC Academy Tech AI Data Processing & Output Disclaimer

AMC Academy Tech AI processes user‑submitted text, SATCOM logs, maritime data, and technical queries to generate educational and informational output. Input provided to the AI system may be temporarily processed to deliver responses but is not used to train external AI models.

AI‑generated output may be incorrect, incomplete, outdated, or unsuitable for real‑world engineering use. Users must verify all AI‑generated diagnostics, recommendations, calculations, translations, and interpretations with certified SATCOM engineers, OEM documentation, and applicable maritime regulations.

AMC Academy Tech AI does not replace professional engineering judgement, OEM manuals, or regulatory safety procedures. We assume no liability for operational decisions, vessel configurations, or safety‑critical actions taken based on AI output.

By using AMC Academy Tech AI, you acknowledge and accept these limitations and agree to verify all critical information independently.

4B. Attachment Mode and Technical File Processing

Users should only upload information they are authorised to share and should avoid submitting highly confidential, classified, commercially sensitive, or unnecessary personal information unless required for a legitimate technical support or training purpose.

Uploaded files may be temporarily stored, processed, analysed, or retained for the purpose of delivering requested services, maintaining platform security, investigating misuse, supporting authorised troubleshooting activities, complying with legal obligations, or improving service reliability. File retention periods may vary depending on operational requirements, customer support activities, security investigations, or applicable regulatory obligations.

AMC Academy Tech may introduce additional processing, security, audit, monitoring, retention, or data governance controls as platform capabilities evolve. Material changes will be reflected within this Privacy Policy.

4C. Human Responsibility and Independent Verification

Users remain solely responsible for all operational, engineering, commercial, navigational, maintenance, cybersecurity, and business decisions made using information generated by AMC Academy Tech AI.

AI-generated responses must not be considered OEM approval, classification society guidance, regulatory authorisation, safety certification, or professional engineering sign-off.

Where safety-critical systems, vessel operations, network infrastructure, cybersecurity controls, or regulatory compliance obligations are involved, independent verification by qualified personnel should always be obtained before implementation.

4D. Artificial Intelligence Processing Transparency

AMC Academy Tech AI may process SATCOM data, vessel information, diagnostic records, network events, engineering observations, operational inputs, and user-provided technical information solely for the purpose of generating requested outputs and authorised platform functionality.

AMC Academy Tech AI does not use customer-uploaded files, vessel diagnostic submissions, or user technical information to train external third-party artificial intelligence models.

5. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Policy:

• Training records: generally retained for up to 7 years.
• Assessment results: generally retained for up to 7 years.
• Certification records: may be retained indefinitely to verify qualifications and completion.
• Account data: deleted or anonymised 12 months after account inactivity, unless required longer by law.
• Support and enquiry data: retained for up to 24 months.

6. Data Sharing & Third‑Party Processors

We do not sell or rent your personal information. We may share data with trusted third‑party service providers who assist in delivering our services, such as:

• Hosting and cloud infrastructure providers.
• Email and communication platforms.
• Learning Management System (LMS) and training platform providers.
• Payment processors (if applicable).
• Analytics and security monitoring tools.

All third‑party processors are bound by contractual obligations to protect your data and act only on our instructions.

7. International Data Transfers

If personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms, to protect your information.

8. Cookies

Our website and training platform may use cookies and similar technologies to improve functionality, analyse usage, and enhance your experience. Cookie categories may include:

• Essential cookies: required for core site and platform functionality.
• Analytics cookies: help us understand how our services are used and improve performance.
• Preference cookies: remember your settings and preferences.
• Marketing cookies: used only where you have provided explicit consent.

You can manage or disable cookies through your browser settings. Some features may not function correctly if certain cookies are disabled.

9. Security Measures

We use secure servers, encrypted connections (HTTPS), access controls, and industry‑standard security practices to protect your data. Access to personal information is restricted to authorised personnel and service providers who require it to perform their duties.

9A. Platform Security Controls

AMC Academy Tech maintains appropriate technical and organisational controls designed to protect user information, platform services, and operational systems from unauthorised access, misuse, alteration, disclosure, or destruction.

• Encrypted HTTPS communications.
• Access controls for protected platform functionality.
• Authentication controls for authorised services.
• Input validation and security filtering mechanisms.
• System monitoring and service health verification.
• Periodic platform reviews and security improvements.
• Administrative access restrictions.

While AMC Academy Tech implements appropriate safeguards, no internet-based system can guarantee absolute security. Users acknowledge the inherent risks associated with transmitting information across public communication networks.

10. Data Breach Procedure

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, where required, affected individuals, in accordance with applicable law.

10A. Security Incident Response

AMC Academy Tech maintains procedures for identifying, assessing, documenting, and responding to security incidents, service disruptions, unauthorised access attempts, and suspected data protection events.

Where required by law, affected individuals and relevant regulatory authorities may be notified in accordance with applicable legal and regulatory obligations.

Corrective actions may include service isolation, security improvements, access restrictions, enhanced monitoring, software updates, or other measures deemed necessary to protect users, systems, and information.

11. Your Rights

Under UK‑GDPR, you have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data where there is no lawful reason for us to continue processing it.
• Object to certain types of processing, including direct marketing.
• Request restriction of processing in certain circumstances.
• Request data portability, where applicable.
• Withdraw consent where processing is based on your consent.

To exercise any of these rights, please contact us using the details below.

12. Complaints

If you have concerns about how we handle your personal data, you can contact us directly. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

13. Contact Us

For privacy‑related enquiries or data requests, please contact:
info@amcacademy.tech

14. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services. The “Last updated” date at the top of this page indicates the most recent revision.

15. Security Reporting and Responsible Disclosure

AMC Academy Tech encourages the responsible reporting of security vulnerabilities, technical weaknesses, suspected data protection concerns, and platform security issues.

Security-related reports may be submitted to:

security@amcacademy.tech

All legitimate reports are reviewed and assessed in accordance with our security management and incident response procedures.

Individuals submitting security reports are expected to act responsibly, avoid unauthorised access, avoid service disruption, and provide sufficient information to support investigation and remediation.